Content Creation, Communications & PR

The media and marketing landscape has altered beyond recognition over the last five to ten years in the wake of the digital revolution. You have never had it so good when it comes to influencing the people that matter to you because you can create and share your own content in print, on-air, online and via social media-platforms.  Generating and distributing your own original content is a powerful way to encourage people to engage and regularly talk about you, your products, your services and your people. No other marketing discipline empowers you to control directly reach out to your stakeholders.  However, like anything new and innovative, people have different levels […]

On a purely professional level, Donald Trump winning the election to become the 45th President of the United States of America provides us with a fascinating case study. Trump is nobody’s fool and throughout his election campaign he cleverly and successfully positioned himself as the ‘politically incorrect candidate and became the first reality TV President’. However, what worked for him then is unlikely to work for any of us (unless our strategy is cause controversy and chaos and deliberately alienate people from our brand). I explain why in this white paper published. ‘Why Fake News is good for him but not for us’ gives 10 reasons why your PR will […]

Standing out from the crowd has never been more challenging. After all, we are busier communicating with each other and more connected globally than we’ve ever been. At the time of writing, just under half the world’s population (46.1%) is online (over 3,600,000,000 people). We’re operating 1,231,343,424 websites and crafting, drafting and posting 5,000,000 blogs every 24 hours. Every single second we’re sharing 7,000 tweets, uploading 729 images to Instagram, watching 125,406 videos on You Tube and conducting 54,000 Google searches (back in 1998 when it launched Google was serving a paltry 10,000 search queries per day). Even these dramatic stats will be out of date by the time you […]