Standing out from the crowd has never been more challenging. After all, we are busier communicating with each other and more connected globally than we’ve ever been.
At the time of writing, just under half the world’s population (46.1%) is online (over 3,600,000,000 people). We’re operating 1,231,343,424 websites and crafting, drafting and posting 5,000,000 blogs every 24 hours. Every single second we’re sharing 7,000 tweets, uploading 729 images to Instagram, watching 125,406 videos on You Tube and conducting 54,000 Google searches (back in 1998 when it launched Google was serving a paltry 10,000 search queries per day).
Even these dramatic stats will be out of date by the time you finish reading this White Paper in five minutes time (for the very latest numbers, check out the fascinating Internet Live Stats site).
How do you make yourself heard above such a digital racket?
The answer is simple.
You don’t need to reach out to every single person online, on Facebook or Twitter.
In your niche business-to-business village, you only have to target, engage and communicate with dozens, hundreds or thousands of customers and prospects, not millions, billions or trillions.
That’s a much less daunting prospect, one you can achieve with the right PR communications strategy and tactics in place to ensure your voice is heard loud and clear where it matters most.
However, before you launch any new PR and communications activity, why not give yourself a quick PR health check.
I’ve published a white paper as a guide to help you review how you can engage more effectively with your B2B community.
Enjoy reading it. If you have any queries and want independent, impartial advice, don’t hesitate to contact me by e-mail at firstname.lastname@example.org or call 07850 933350.