SPOTLIGHT BLOG

Tweeting, posting and sharing on social media poses a real dilemma for a lot of business owner-managers and professionals who want to use online platforms to reach key business audiences. Most of us already engage in social media at a personal level but there is a fear it could backfire on us when it comes to business. Three recent examples highlight the potential pitfalls. The first saw film-maker James Gunn fired as director of the lucrative $1.6bn Guardians of the Galaxy franchise when a series of his historic tweets made light of rape, pedophilia, 9/11 and the Holocaust. In one, Gunn wrote: “The best thing about being raped is when […]

What a difference a day or two makes in sport, politics and business. Last week I wrote a blog on expertise and the concept of flow on the eve of England’s semi-final against Croatia. Sadly England came up short and they lost. The euphoria that was gripping the nation similar vanished overnight alongside the anticipated upsurge in beer and food sales. I also wrote about tennis stars Roger Federer and Rafael Nadal heading seamlessly towards the final when in fact neither made it despite heroic attempts in the quarter finals (for Roger) and semi finals (for Rafael). Sports unpredictably mirrors the worlds of business and politics, where you can never […]

This blog on expertise and the concept of flow may have a very short shelf life, depending on what happens in Russia on Wednesday 11 of July circa 7.00pm when England kick off against Croatia in the semi-final of the World Cup. Lose and the feel-good football fever that has gripped the nation during an unprecedented heatwave will quickly evaporate (and I’ll have to write another intro and republish). Win and footballing immortality beckons for Gareth Southgate and his England squad as pundits and journalists seek to explain the reasons behind England’s success. One of the reasons the team is doing well is the fact so many players are experiencing […]

The media and marketing landscape has altered beyond recognition over the last five to ten years in the wake of the digital revolution. You have never had it so good when it comes to influencing the people that matter to you because you can create and share your own content in print, on-air, online and via social media-platforms.  Generating and distributing your own original content is a powerful way to encourage people to engage and regularly talk about you, your products, your services and your people. No other marketing discipline empowers you to control directly reach out to your stakeholders.  However, like anything new and innovative, people have different levels […]

On a purely professional level, Donald Trump winning the election to become the 45th President of the United States of America provides us with a fascinating case study. Trump is nobody’s fool and throughout his election campaign he cleverly and successfully positioned himself as the ‘politically incorrect candidate and became the first reality TV President’. However, what worked for him then is unlikely to work for any of us (unless our strategy is cause controversy and chaos and deliberately alienate people from our brand). I explain why in my white paper ‘Why Fake News is good for him but not for us’. The publication explores  10 reasons why your PR […]