Quality original content matters.
In a highly competitive marketplace, the quality of your content will differentiate you from your competitors and your peers.
The more you engage, educate and entertain, the louder your voice – and the greater the authority and impact of the content you produce, publish and share.
As you know from your own experiences, creating good content takes time, effort and energy (aka blood, sweat and tears).
Compelling content is not normally going to be hammered out in a matter of minutes. You should give it the commitment and resources it deserves if you are to connect with the people you want to reach.
This means developing and implementing a content strategy as well as producing the actual content.
Your content impacts on how people perceive you and your business. Your words, written and spoken, make a difference.
A brilliant Australian journalist recently (hello Chris Uhlmann) said Donald Trump places no value on the meaning words so what’s said one day can be discarded the next (although the post modern irony is that Trump breaks every PR rule in the book and gets away with it – at the time of writing anyway).
Unlike Trump, you want people to value and believe in your words.
Content should excite and motivate the people. And should be fresh, informative, relevant – and fun.
I can provide advice and content creation for:
- Press releases
- News stories
- Case studies
- Thought-leadership opinion pieces
- White Papers
- Book chapters
- Editorial services
- Marketing collateral
- Content strategy