APPROACH

AFC-Backgammon

Operating effective PR and communications is a bit like playing backgammon.

To win you need a fair amount of skill, plenty of experience. A wee injection of luck every now and then. And the courage to know when to double the stakes or not, irrespective of whether you are playing for hard cash or sheer pride.

When you roll the dice you need to understand where you are on the board. Analyse all your options. And the consequences of the next move. As well as the possible ones that follow.

I love playing backgammon.  I love the nuances of the game. I love implementing effective PR and communications strategies. I love the nuances involved too. I love winning at backgammon and I love seeing my clients succeed with their ambitions.

If you want to discuss your PR and communications needs call 07850 933350 or email andrew@afc-uk.co.uk.