The media and marketing landscape has altered beyond recognition over the last five to ten years in the wake of the digital revolution.
You have never had it so good when it comes to influencing the people that matter to you because you can create and share your own content in print, on-air, online and via social media-platforms.
Generating and distributing your own original content is a powerful way to encourage people to engage and regularly talk about you, your products, your services and your people.
No other marketing discipline empowers you to control directly reach out to your stakeholders.
However, like anything new and innovative, people have different levels of experience and expertise.
A 2018 Content Marketing Institute (CMI) benchmarking report states that while 39% of this year’s UK respondents are in the sophisticated/mature phase of content marketing maturity, 26% are in the adolescent phase and 34% are in the young/first steps phase.
Here are my 10 golden rules are designed for the 60% in the adolescent or early stages of implementing content marketing.
Rule 1: Write down what you’re doing and why
Rule 2: Study & learn from your competitors
Rule 3: Allocate sufficient cash, resources and time to succeed
Rule 4: Build e-mail lists, likes, shares, connections and retweets
Rule 5: Open a knowledge bank to deposit and withdraw your expertise
Rule 6: Always aim to be useful, relevant, adding practical value
Rule 7: Start telling great stories with great headlines
Rule 8: Be active and distribute compelling content regularly
Rule 9: Benchmark to measure your performance
Rule 10: Lead rather than follow & don’t be afraid to be original
Bonus Rule 11: Always be positive and constructive, encourage and motivate. There is never any need to nag or berate.
My aim is to simplify your content strategy, creation, distribution and measurement.
Once you’ve read the 10 golden rules, you should feel more confident about developing and implementing your content marketing strategies.