On a purely professional level, Donald Trump winning the election to become the 45th President of the United States of America provides us with a fascinating case study.
Trump is nobody’s fool and throughout his election campaign he cleverly and successfully positioned himself as the ‘politically incorrect candidate and became the first reality TV President’.
However, what worked for him then is unlikely to work for any of us (unless our strategy is cause controversy and chaos and deliberately alienate people from our brand).
I explain why in my white paper ‘Why Fake News is good for him but not for us’. The publication explores 10 reasons why your PR will be doomed if you try to emulate Trump ever since he snatched the keys to the White House from the political establishment.
A remarkable aspect of this particular white paper is how quickly it will date as each week brings brilliant new examples of Trump’s chaotic and out-of-control PR machine dominating the headlines for all the wrong reasons.
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