Why Fake News is good for Donald Trump but bad for the rest us!


There has never been a politician like him – the ultimate Marmite Reality TV President you either love to love or love to hate!

On a purely professional level, Donald Trump winning the election to become the 45th President of the United States of America provides us with a fascinating case study.

AFC 10 reasons why your PR is Doomed_Page_1

Click on the image to download the white paper

Trump is nobody’s fool and throughout his election campaign he cleverly and successfully positioned himself as the ‘politically incorrect candidate and became the first reality TV President’.

However, what worked for him then is unlikely to work for any of us (unless our strategy is cause controversy and chaos and deliberately alienate people from our brand).

I explain why in a white paper published today.

‘Why Fake News is good for him but not for us’ gives 10 reasons why your PR will be doomed if you try to emulate Trump ever since he snatched the keys to the White House from the political establishment.

A remarkable aspect of this particular white paper is how quickly it will date as each week brings brilliant new examples of Trump’s chaotic and out-of-control PR machine dominating the headlines for all the wrong reasons.

Enjoy reading it. Any comments feed them through to me. Want to discuss your PR and communications? Call me on 07850 933350 or email andrew@afc-uk.co.uk.

Click on this link to download the “Why fake news is good for him…but not for us” white paper.